Difficulty: Medium
Average Score: 89%
Simulated
There are five stages of individual change in Rogers' Diffusion of Innovation Theory. Which stage is the first?
Correct answer
D
Rationale
The first stage in Rogers' Diffusion of Innovation Theory is Knowledge, where individuals become aware of the innovation and gain an understanding of how it works. Persuasion is the second stage, followed by Decision, Implementation, and Confirmation.